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2020 Marketing Managers Salary Guide

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Marketing Managers Salary

Salary

$136.9K

Growth

8%

Bright Outlook

Bright

Green

Yes

Marketing Managers Job Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Also known as:

Account Supervisor, Brand Manager, Marketing Manager, Marketing Coordinator, Commercial Lines Manager, Business Development Director, Product Manager, Marketing Director, Market Development Executive, Business Development Manager

How Much Do Marketing Managers Make ? 2020

Percentile 10% 25% 50% (Median) 75% 90%
Annual Wage $71,010 $97,710 $136,850 $185,320 $208
Hourly Wage $34.14 $46.98 $65.79 $89.10 $100

How Much Do Marketing Managers Make ? 2020

Percentile
10%
25%
50% (Median)
75%
90%
Annual Wage
$71,010
$97,710
$136,850
$185,320
$208
Hourly Wage
$34.14
$46.98
$65.79
$89.10
$100

Marketing Managers Tasks

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications, such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Initiate market research studies, or analyze their findings.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Select products or accessories to be displayed at trade or special production shows.
  • Develop business cases for environmental marketing strategies.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.

What Activities Do Marketing Managers Do?

  • Evaluate program effectiveness.
  • Develop marketing plans or strategies.
  • Direct sales, marketing, or customer service activities.
  • Develop marketing plans or strategies.
  • Estimate cost or material requirements.
  • Analyze data to inform operational decisions or activities.
  • Determine pricing or monetary policies.
  • Compile operational data.
  • Supervise employees.
  • Confer with organizational members to accomplish work activities.
  • Analyze market research data.
  • Monitor external affairs or events affecting business operations.
  • Analyze forecasting data to improve business decisions.
  • Negotiate contracts for transportation, distribution, or logistics services.
  • Confer with organizational members to accomplish work activities.
  • Confer with organizational members to accomplish work activities.
  • Coordinate special events or programs.
  • Direct sales, marketing, or customer service activities.
  • Analyze market research data.
  • Conduct opinion surveys or needs assessments.
  • Confer with organizational members to accomplish work activities.
  • Develop sustainable organizational policies or practices.
  • Recommend organizational process or policy changes.
  • Advise others on business or operational matters.
  • Develop marketing plans or strategies.
  • Develop marketing plans or strategies for environmental initiatives.
  • Develop marketing plans or strategies for environmental initiatives.

Typical Marketing Managers Knowledge?

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

What Are Typical Marketing Managers Abilities?

  • Written Comprehension - Reading and understanding what is written.
  • Oral Comprehension - Listening and understanding what people say.
  • Oral Expression - Communicating by speaking.
  • Written Expression - Communicating by writing.
  • Deductive Reasoning - Using rules to solve problems.
  • Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
  • Fluency of Ideas - Coming up with lots of ideas.
  • Speech Clarity - Speaking clearly.
  • Originality - Creating new and original ideas.
  • Speech Recognition - Recognizing spoken words.
  • Problem Sensitivity - Noticing when problems happen.
  • Near Vision - Seeing details up close.

What Are Typical Marketing Managers Skills? 2020

  • Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
  • Speaking - Talking to others.
  • Active Learning - Figuring out how to use new ideas or things.
  • Reading Comprehension - Reading work-related information.
  • Active Listening - Listening to others, not interrupting, and asking good questions.
  • Social Perceptiveness - Understanding people's reactions.
  • Persuasion - Talking people into changing their minds or their behavior.
  • Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
  • Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
  • Negotiation - Bringing people together to solve differences.
  • Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
  • Systems Evaluation - Measuring how well a system is working and how to improve it.
  • Time Management - Managing your time and the time of other people.
  • Coordination - Changing what is done based on other people's actions.
  • Management of Personnel Resources - Selecting and managing the best workers for a job.
  • Operations Analysis - Figuring out what a product or service needs to be able to do.

What Are Typical Marketing Managers Interests?

  • Conventional - Occupations related to Conventional interests frequently involve following set procedures and routines. They include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
  • Enterprising - Occupations with Enterprising interests frequently involve starting up and carrying out projects. Many involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

What Is The Projected Employment For Marketing Managers ? 2020

Location 2018 Employment 2028 Employment Percent change Annual projected job openings
United States 259,200 280,100 8% 26,000

What Is The Projected Employment For Marketing Managers ? 2020

Location
2018 Employment
2028 Employment
Percent change
Annual projected job openings
United States
259,200
280,100
8%
26,000

What Is The Required Marketing Managers Education & Experience? 2020

  • Bachelor's degree
  • 5 years or more work experience
  • No on-the-job training

Marketing Managers Jobs Near Me .

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Marketing Managers Jobs Near Me .

Marketing Managers 2020 Salary Guide By State

Common Careers